Coca-cola Rosalía

From the start, it was great to collaborate with AKQA and Coca-Cola on the Creations campaign featuring the singer Rosalía. Creations is a Coca-Cola line that combines unique flavors and experiences, where globally recognized artists are invited to bring their personal touch to the releases. This project was a creative partnership between the AKQA agency and Lightfarm.

One of the main challenges was capturing Rosalía's unique graphic style. Her music videos often feature her own doodles over photos and animations, a distinctive signature of her work.

The goal was to integrate these doodles seamlessly into every campaign piece, blending them with 3D elements. Another challenge was creating a hyper-realistic Coca-Cola liquid. We ran multiple simulation tests in Houdini to nail the look and behavior of the liquid in motion.

For this global launch, we produced countless variations of assets, including different formats, languages, and product types. In total, around 300 approved versions are now live across Coca-Cola accounts worldwide.