When Worlds Collide

There's more to imagine when you listen.

Audible called on us to help launch its first-ever global brand marketing campaign. The briefing was beautifully simple: explore how listening to Audible immerses us in extraordinary worlds and changes our mood, perceptions, and views—all while engaging in routine daily activities.

Our primary goal was to merge the immersive fantasy of books with everyday life, using the best techniques available to create impactful images! We made five complex and distinctive key visuals, combining various distinct and complementary techniques, including 3D modeling and animation, concept art, photography, video, cinemagraph, and rotoscoping. We employed software such as Adobe Photoshop, Capture One, 3DSMAX, Blender, Houdini, and After Effects.

"The process was challenging and exciting from the start. It combines five distinct and complex ideas, combining reality with 3D, film and photography, video, and animation. Directing a project is almost like painting a picture—if you don't have a deadline, you'll keep adding brushstrokes forever. It's definitely a project to be proud of," said our Creative Director, Ramon Saroldi.