Tomorrowland

Once upon a time, a butterfly flew by to bring the magic of Tomorrowland to Brazilian homes. We teamed up with Soko and Beck's Brazil to create an experience for one of the world's most iconic electronic music festivals. The concept was this: Becks would release numerous butterflies adorned with QR codes on their wings in a TV news break stunt. These codes would grant access to one of the 400 tickets generously provided by the brand for the festival.

So, we did it. Blending fantasy and technology, we crafted an enchanted realm to awaken the magic, something only the beer partnered with electronic music can deliver. One of the key elements of this piece is the lighting. It helped to set the tone and the atmosphere of the scene. Also, lighting is essential for highlighting the visual elements within a frame. It definitely gave some fantastical vibes!