Character Coquerito

The “Real Deal Fresh Fish” is here!

In a unique partnership with Coqueiro, we’re excited to introduce Coqueirito, the brand's newest character, as part of their latest ad campaign. Coqueirito is special, drawing inspiration from beloved classics like Finding Nemo and Shark Tale. Designed to bring Coqueiro’s story and values to life, Coqueirito offers tips, recipes, and nutritional insights while highlighting the quality and benefits of the brand's canned fish.

Bringing Coqueirito from concept to screen was a journey of creativity and technical skill. Our team poured time and dedication into crafting every detail of his appearance and movement to give Coqueiro a unique, recognizable identity. It began with meticulous concept work, where we explored a range of textures, poses, expressions, and anatomical details. We refined the character with each test to ensure he was as engaging as he was memorable.

The animation process of transforming Coqueirito from 2D to 3D was complex and required skillful rendering, hand-painted textures, and highly realistic shaders to achieve a lifelike quality. each development stage—visdev, animatic, modeling, rigging, lookdev, simulation, 3d and 2d animation, light, and post production—was essential to shaping Coqueirito, with our team thoughtfully crafting every detail, from his facial expressions to unique textures, to capture his personality. This attention to detail ensured that Coqueirito not only embodies Coqueiro’s quality but also connects with audiences in a fun, engaging way.