Barbie

Hi Barbie!🎀
In celebration of the premiere of 'Barbie' on the streaming platform HBO MAX, Vivo asked our team to create a FOOH (Fake Out of Home) project. Picture this: a Barbie doll's stylish bag suspended from the façade of a modern building in São Paulo, receiving a call from Vivo inviting audiences to watch the film.

It was a multidisciplinary process. FOOH brought together diverse skills, encompassing everything from photography and videography to 3D design and post-production. Our approach involved various techniques, from selecting the perfect location to capturing footage, implementing tracking, and crafting a 3D scene to show the designed bag. The look development was a standout feature, seamlessly integrating the bag into the scene. Our toolbox included essential software like After Effects and Maya, which were crucial in bringing all these elements together during post-production.