Loette's Five

Inside every Loette pill, five aspects work together in a final mission: contraception. They are Loette's Five, and each character brings different importance to the experience. Their unique combination makes the team perfect at the same time that they are smooth, elegant, and discreet.

The incredible partnership between Lightfarm and 21Grams originated this awesome animation dedicated to highlighting the five unique qualities of the new Loette contraceptive pill. From concept to final steps, the teams had a lot of fun creating the characters and personalities of these five strong women. Special thanks to Dusha from 21Grams: it was a pleasure working with you, and we will miss our talks about bagels!