Life in Focus

“Alter their disease, not their appearance. For patients with ocular hypertension/glaucoma, Omlonti delivers!”

This is the central idea of the “Life in Focus” project, a campaign we developed in collaboration with Link9. The project revolves around a new medication called Omlonti, designed for patients with glaucoma. Its goal is to prevent these patients from missing out on experiencing their lives to the fullest.

By focusing on altering the disease rather than the appearance, “Life in Focus” aims to improve the lives of individuals with ocular hypertension/glaucoma by allowing them to maintain their vision and actively participate in the world around them.

The concept behind the project involved projecting images of people living their best lives onto their own eyes. The client selected three different eyes based on the specified characteristics (Caucasian, Hispanic, and African-American) and chose the activities to represent each eye (two women having coffee, dancing, and practicing yoga). We executed this project in both static and video formats.